Eduardo Perez PM3
PM3 Agency celebrated 15 years in the U.S. Hispanic market. The Founding Partner of the company, Eduardo Pérez, said the main lesson he has learned over these years as an entrepreneur has been to look for and hire the best possible people. Professionals with a passion for what they’re doing and who “wear the team’s T-shirt.” “As a specialist in the Hispanic market, I know it is crucial for the team to include people who understand the client’s business and brand well and know which Hispanics will be most interested in our client’s product or service” Perez said. Pérez explained that today´s Hispanic is generally more sophisticated, more educated and with more purchasing power than 15 years ago. “We speak more English than before and populate parts of the country where few Hispanics lived 15 years ago.” He added that the company´s success has been assured by attracting good talent to the team on the one hand and good clients on the other – and keeping them both for many years. “I see a future full of success and of changes as well. The entire advertising industry is evolving rapidly, as is marketing to Hispanic consumers. The digital revolution is changing everything and we must keep adapting to those changes. Although the Hispanic community in the U.S. is growing apace, it is also assimilating and being incorporated into the overall U.S. culture. This brings us opportunities like creating advertising not only for Hispanics but also for a multicultural market, and even for the general market” Perez said.
