Carolina Arenas
Music has the power to make good ideas legendary, which is why the communications industry needs to maintain a constant, efficient connection with music-makers in terms of costs and procedures. Audio Network’s Latin America Manager Carolina Arena said it is thanks to companies like the one she leads that TV creatives, filmmakers, brands and advertising agencies have access to the highest-quality music production at affordable prices and in a timely manner. “Most of the time clients need a commercial jingle or custom-made music, but that can be very expensive and require a great deal of time since they must first obtain the rights from the owner and editor of the recording” she said. To better understand the situation, Carolina has shared a video that aims to show what Audio Network is really all about: “what type of music we produce, how we care for the recording process and what our writers feel when creating music.”