MERCADEO Versión en español
Eary Bird Registration for the Only Hispanic-Focused Marketing Conference Starts Today: HMC
Liz Unamo| 15 de febrero de 2023
HMC 2023 Annual Summit
The Hispanic Marketing Council (HMC) has opened registration to its 2023 Annual Summit, taking place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market. “With nearly $2 billion in buying power and a transformative influence on population growth and culture, Latinos are the key to harnessing the multicultural mainstream and catapulting incremental revenue growth for brands,” said HMC Chair Isabella Sanchez, VP of media integration at Zubi. “The HMC Annual Summit is the only premier Hispanic conference where marketers get the tools and data-driven insights they need to ensure cultural and market relevance in today’s multicultural mainstream.” HMC will kick off the summit with a networking reception filled with executives of the biggest brands, media platforms, research firms and agencies. The next day, HMC will feature powerful sessions on the most pressing topics in marketing headlined by C-suite leaders, award-winning creatives, newsmakers and influencers. In addition, HMC will feature a highly anticipated session with the 2023 Hispanic Marketer of the Year—yet to be revealed!—which honors companies who demonstrate a top-down commitment to multicultural marketing and allocate spending commensurate with the Hispanic opportunity. Another favorite is the session showcasing the Gold winners of the HMC Strategic Excellence Awards, the only award honoring the best account planning teams in Hispanic marketing who have created effective campaigns built on cultural fluency.
