David Hackworthy, nuevo CSO global de Saatchi & Saatchi y Fallon Londres
David Hackworthy, Chief Strategy Officer at Fallon London, was named Global CSO of the Saatchi & Saatchi and Fallon networks. Hackworthy joins the global leadership team, together with Robert Senior, who was recently appointed Global CEO and Pablo Del Campo, Worldwide Creative Director.The position that Hackworthy now occupies was created recently. The executive will be responsible for strategic leadership across the networks, and also work on key clients and new business. Local key strategy officers will continue to report to their own management team, but there will be a line of general action that will depend on Hackworthy. The new gloabl CSO will continue his operations in the capital of England and will remain responsible for Fallon London. He will also maintain his current relation with Fallon clients and must recruit a planning director for the agency.
Saatchi & Saatchi LA refresca la campaña de Toyota Lets Go Places
