MERCADEO Versión en español
Dos Ex Máquina: Many resources are not need to generate and produce a good spot
Patricia Molina| 30 de junio de 2014
Sebastián Leda y Francisco DAmorim conforman esta dupla galardonada en Cannes
ParanaFilms and Dos Ex Máquina, composed by the the talented duo of Argentine directors Sebastian Leda and Francisco D’Amorim, obtained in the last edition of the Cannes Film Festival a prestigious Silver Lion in the Film category by the Robocop spot for Conill for the Argentine Consulate in Los Angeles.In this opportunity, Dos Ex Máquina and ParanaFilms have the merit of getting the only award for the U.S. Hispanic market in this category this year. “It is a great joy. It is the result of a joint effort and work with the agency. We feel proud.”The winning idea came from the creative team led by Conills Federico Duran, under the creative direction of Mario Granatur. “They wanted to do something to separate a bit of what we were doing. This time, we thought of filming a documentary based on a true story, a style that we had never done and that we loved” he said.Cannes winners also attribute the success to ParanaFilms, a producer that totals more than 40 international awards in the past four years. “It is a company that invests heavily in its directors and their projects, and that is paying off,” the duo said.Besides the reward, the publics response and the positive reviews received, allow authors to surpass expectations and show that “many resources are not needed to generate and produce a good spot.” To enjoy Robocop, click {here; https://www.youtube.com/watch?v=8xWpNlSHcpM&feature=youtu.be}.
