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DLB Group is the new ad agency for Epica Wines
Patricia Molina| 12 de febrero de 2014
Vinos Epica cuenta con nueva agencia publicitaria
DLB Group WorldWide, a global network of integrated advertising, marketing and communications services, is the new agency for Epica Wines, a young brand belonging to Viña San Pedro, one of the largest exporters of Chilean wines that is present on all five continents with such well-known brands as Castillo de Molina, Gato Negro, 35 Sur, Cabo de Hornos and 1865 Single Vineyard.Created for the American market where it debuted two years ago, it was well received by both the general consumer and connoisseurs. Epica uses a basically digitized marketing strategy and currently has more than 120,000 followers on Facebook; the wine can be purchased at Whole Foods, Walmart and other high-volume retailers. Distribution in Canada and South Korea kicked off in 2014.DLB Group was picked to manage the account in these new markets, thanks to its experience and knowledge of global culture. In the United States, it will handle both point-of-sale and promotional strategies nationwide, as well as managing social networks for the brand. In Canada and South Korea it will deploy a new strategy and, for all countries, it will design and implement digital media campaigns.”Were proud to accompany this modern brand in its expansion into new markets said Ricardo De La Blanca, CEO of DLB Group WorldWide.
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