MERCADEO Versión en español
DishLATINO And Eugenio Derbez Deliver La Gran Sorpresa To Everyday Latino Heroes During Hispanic Heritage Month
Liz Unamo| 22 de septiembre de 2017
Eugenio Derbez
As Hispanic Heritage Month gets underway, DishLATINO and Eugenio Derbez are teaming up to deliver La Gran Sorpresa in a series of heartwarming videos that reveal an unforgettable experience. The series is the latest way DishLATINO is engaging with U.S. Latinos as part of the Sigue Haciéndola movement.In the videos, Derbez introduces viewers to several everyday Latino heroes, each of whom has a story of hard work, hope, and triumph over adversity. “Now more than ever, we need to be reminded that pride, hope and perseverance are all around us, and I am inspired by the exemplary Latinos I got to know through this experience” said Actor, Producer, Director, and DishLATINO’s Spokesman, Eugenio Derbez. “I’m proud to join DishLATINO in honoring each one, and I hope this project inspires others as they strive to seguir haciéndola.”Earlier this year, DishLATINO launched the Sigue Haciéndola campaign, a celebration of the pride, optimism, and cultural heritage of U.S. Latinos. Since the launch, tens of thousands of people have created their own customized photo filter showing pride in their heritage and determination to keep pressing on in the U.S.“For us, every month is Hispanic Heritage Month, and we created Sigue Haciéndola as an ongoing platform to share and celebrate the many cultures that make us Latinos and the many cities we now call home” said Alfredo Rodriguez, Vice President at DishLATINO. “These new videos bring Sigue Haciéndola to life, honoring people who represent the spirit of the campaign through a moving, memorable event.”
