Adam Gaynor
DISH Media Sales, providing advertising sales for DISH and Sling TV, today announced the availability of addressable advertising inventory on eight Latino networks on DISHs satellite pay-TV service. DISHs addressable advertising allows advertisers to target their message to specific households by using anonymized secondary demographic data. “Were offering brands the opportunity to have a meaningful, in-language conversation with the largest Latino bilingual customer base in pay-TV” said Adam Gaynor, VP of DISH Media Sales. “Delivering relevant messages improves the viewing experience for our customers and the bottom line for advertisers.” Household-addressable advertising allows advertisers to deliver a targeted ad to a household utilizing anonymized data such as age, location and other consumer characteristics. The technology delivers a video ad to a DVR similar to a postcard ad being delivered to a mailbox. The ad plays in a regularly scheduled commercial break on live and recorded content to a household that has been anonymously matched to an advertisers desired audience. Through DISH and DishLATINO branded offerings, the company is the bilingual market segment leader providing a suite of English and Spanish language programming packages. According to Nielsen, Hispanic households are 17% more likely to subscribe to satellite TV than the U.S. average. “Over the past three months, two million DISH addressable households watched a Latino network” said Gaynor. “Brands can now purposefully connect in Spanish with a powerful and growing consumer group.”
