MERCADEO Versión en español
Discussion on the impact of Millennials on TV will take place at the Hispanic Television Summit
Patricia Molina| 17 de septiembre de 2014
James Gold, presidente de ABC News
The business of the Hispanic television is now more dynamic than ever, especially due to the impact of Hispanic millennials. That is why, this 12th annual summit, which will take place on October, 2nd, 2014 at the Marriott Marquis New York, invites to this exclusive industry event to discuss and redefine the Hispanic TV.The Summit Symposium, produced by the Schramm Marketing Group, and presented by Alicia Menendez, will feature key interviews of business leaders like Isaac Lee, CEO of Univision and James Gold, president of ABC News. In addition to several roundtable discussions and a lunch for the award ceremony, which will have two categories: Outstanding Achievement in Hispanic television and Leadership in Hispanic television. The agenda this year will combine popular topics as advertising, programming, marketing and promotions, distribution technology, productions with fresh ideas that reflect changing market dynamics, rapid adoption among Hispanics of new intelligent technologies, as well as dramatic changes in the profile of the Hispanic consumer.Each year, the summit focuses on a particular genre and this time will have an additional focus on sports. There will be a panel that will discuss the content and sports sponsorship, a special presentation on sports rights and a special presentation on the coverage of the Olympic Games, among other interesting aspects of the area. For more information on this event, visit {HispanicTVSummit;http://hispanictvsummit.com/}.
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