MERCADEO Versión en español
Digital ad Revenues Grew 19% In First Half of 2016 Compared With 2015
Manuela Walfenzao| 2 de noviembre de 2016
Rothenberg: Los consumidores dijeron que prefieren ver contenido original digital que programas del primetime
According to the latest IAB Internet Advertising Revenue Report, digital advertising revenues in the U.S. for the first half of 2016 grew 19%, scaling from 27.5 billion the same period last year to a landmark high of $32.7 billion. The report, prepared by PwC U.S., also shows that revenue from the second quarter of this year reached $16.9 billion, an 18% increase over the $14.3 billion from the same time period of 2015. One important highlight of the reports is that mobile revenue saw the largest year-over-year change, climbing to $15.5 billion, up 89% from $8.2 billion in HY 2015, representing 47% of total internet advertising revenue. “These half-year revenues are a testament to the role of digital screens—especially mobile screens—in consumers’ increasingly connected lives” said Randall Rothenberg, President and CEO at IAB. “Marketers and brands clearly recognize the innate power of digital to offer immersive experiences and secure real-time engagement.” In fact, the report shows that video on smartphones and tablets grew 178% compared with 2015, amounting for $1.6 billion. The growth trend for mobile also goes for search in that device, up to 105% ($7.4 billion). Devices like desktops also showed an increase together with mobile. Total digital video rose to $3.9 billion in HY 2016, up 51% from $2.6 billion in HY 2015, while total search accounts for half of all internet ad revenue, and hit $16.3 billion in HY 2016. And total social media revenues, including mobile and desktop, rose 57% amounting $7 billion in HY 2016.
Diario de Hoy
Noticias relacionadas (7)
28 de septiembre de 2016
IAB lanza Programa de Certificación para compra y planificación en medios digitales
16 de septiembre de 2016
Crean coalición mundial para mejorar la publicidad digital y luchar contra el bloqueo de avisos
27 de enero de 2016
Lauren Wiener nueva titular del Interactive Advertising Bureau
14 de diciembre de 2015
IAB asegura que se pierden US$8.200 millones cada año por culpa del fraude en publicidad online