knippLiberman
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist. “Both Greg and Jeffery have proven leadership track records and have been in the trenches with us growing the Hispanic marketing industry and building strong cases for culture-driven strategies and increased investment,” said CMC Chair Isaac Mizrahi, COO and co-president of ALMA.
