Diego Yurkievich y Martín Cerri
Diego Yurkievich, Conill’s Executive Creative Director, spoke with PRODU about Martin Cerri’s entrance to the agency as new Group Creative Director. Cerri will work in one way or another with all the different accounts they manage at Conill. “We are very happy to have him. Martín has an excellent reputation within the industry and his arrival generates an internal enthusiasm that demonstrates the creative commitment and support that we have here at Conill.”He says Martin’s position will be fundamental in the development of the agency’s creative brand. “His role will be to continue to elevate the final creative product, manage work flow, identify opportunities with our clients as well as create them in a proactive manner. This approach will also be applied to the agency’s strategy when dealing with new businesses.”Yurkievich points out that agencies need to be able to quickly transform in order to meet their clients’ needs in a rapidly changing marketplace. “Our focus is to drive our clients’ brands into the heart of the conversations that are taking place all around us. Everything we do is geared towards that goal. Having a strong, unified creative culture and team is essential to achieve that goal.”
