MERCADEO Versión en español
Diego Prusky of InPulse Digital: Our focus is on connecting the consumer with his interests
Patricia Molina| 5 de noviembre de 2013
Diego Prusky, fundador y CEO de InPulse Digital
With the idea of talking about his methodology and experiences in the field of content marketing for clients in media and entertainment, Diego Prusky, founder and CEO of InPulse Digital Marketing, took to the speakers podium at the 2013 WebCongress Miami. The CEO said his focus is on connecting consumers with their interests though music, sports and entertainment. Thats always the beginning of a good content and communications strategy Prusky told PRODU.The speaker at the event, held at the James L. Knight Center last Nov. 7-8, said on behalf of the Hispanic market that there is great interest in doing digital marketing right and in developing talent in media, client companies and agencies. But Prusky nonetheless said that companies often focus on the brand instead of on the consumer, adding that the goal is to achieve marketing that creates relationships and experiences. When we achieve that change, well have reached another level he said.Among the points he made in his talk were recommendations on how to do content marketing on social networks, and on applying the 5Cs to digital marketing to keep focused on the important elements of a campaign. You begin with understanding the consumer, coming up with creative ideas, and then executing a piece with content he said.
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