MERCADEO Versión en español
DDB WW Global CEO Alex Lubar appoints Tomas Gonsorcik as Global Chief Strategy Officer
Liz Unamo| 7 de diciembre de 2023
Tomas Gonsorcik de DDB Worldwide
DDB Worldwide announces that Tomas Gonsorcik has been elevated from Chief Strategy Officer, North America to Global Chief Strategy Officer. In this new role, Gonsorcik will oversee the strategy practice across DDB’s global network of creative agencies. He will partner closely with Lubar, as well as Global President & Chief Operating Officer Glen Lomas, and newly appointed Chaka Sobhani, President & Chief Creative Officer, International. He will also join DDB’s global leadership team and partner with DDB global planners and creative teams to inspire creativity that has the power to move consumers and impact positive change in their behavior.Originally from Slovakia with London and NYC agency experience, Gonsorcik has led strategy on global brands such as The Coca Cola Company, New Balance, The Ford Motor Company, Colgate-Palmolive and McDonald’s. Since joining the network in September 2022, Tomas has focused on codifying DDB’s strategic excellence into a universal language for the network’s global planning community with a focus on emotional advantage, creative impact and effectiveness.Gonsorcik has also initiated DDB’s partnership with Parley For The Oceans, becoming DDB’s sustainability spokesperson. He is a member of DDB’s Global Sustainability and AI Councils and is leading the ongoing development of proprietary strategic tools with DDB’s Global Strategic Council that are used to impact effective creativity that fuels client growth. Tomas is also the co-chair of the 4A’s Strategy Committee and sits on the WARC Global Effectiveness Council. He previously served as Chief Strategy Officer at VMLY&R. Said Lubar: “Tomas is an outstanding strategist, who combines brand smarts with a deep understanding of the modern consumer. He knows how to lead and inspire people from the front. A true partner, he epitomizes the DDB belief that you should be talented and nice. We are lucky to have him join our global leadership team.”Said Gonsorcik: “It’s been an incredible ride since joining DDB North America last year, contributing to the transformation of DDB Chicago and adam&eveDDB NYC while building connections with our global community of some of the best agencies in the industry. This is a very special agency network and it not only shows in our unique culture that you can feel in every office, but in our talent and our world class creative product. It is an absolute honor to now have the opportunity to spotlight, scale and accelerate our strategic product on a broader, worldwide level. To do so with Chaka, Alex, and the global leadership team while carrying forward the legacy of Bill Bernbach’s agency, is a dream come true.”Gonsorcik will work primarily out of DDB’s global headquarters in NYC.
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