MERCADEO Versión en español
DDB Argentina Campaign For VW Shows the Meaning of Relief
Manuela Walfenzao| 15 de diciembre de 2016
El comercial está lleno de humor
There is nothing more desperate that the urge to use the toilet, but also nothing compares with the relief it produces when you finally go. This situation common in long car trips was used by DDB Argentina for the new spot, Toilet for Volkswagen’s Cross Up. The intriguing situation -for a car ad- reveals itself at the end of the commercial with the line: “1000 Km. In one tank. You’ll need to stop, your car won’t.” The commercial of 1’24” was directed by Rodrigo Garcia Saiz and produced by Central Films North -founded by him with Producer John Barreiro in 2014-. It unfolds in slow-motion using the song Only You of The Platters. The DDB Argentina creative team that created Toilet includes: CCO, Hernan Jauregui; Creative Directors, Adrian Piattoni and Facundo Varela; Copywriter, Alberto Valencia Gomez; Art Director, Martin Puiatti, and agency Producer, Micaela Picco. In addition to Garcia Saiz, the production team of Salado Media includes: Claudio Migliardo, Head of Production; Veronica Berta and Victoria Martinez, Producers; Mateo Londono, DP; Federico Ameglio, Executive Producer; Mariano Baez, Editor’ and Sebastian Cerveñansky, VFX supervisor.
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