MERCADEO

David Slocum from Berlin School: Successful creative leaders defeat collective practices’ tyrannies

Liz Unamo| 12 de octubre de 2016

Slocum: La burocracia y los objetivos medibles juegan en contra de la creatividad

David Slocum, Faculty Director and Executive MBA at Berlin School of Creative Leadership, listed the “collective practices’ tyrannies” among which stands out the “average tyranny” that promotes only committing to what is enough, without aiming to excellence, and the “immediacy tyranny” where information overload, instead of clarifying, darkens and even impedes clear thinking about the future. The professor said, in the framework of the U.S.H. Idea Awards 2016, that there is the “eagerness for what’s new tyranny.” “Jony Ive says that what’s new and different is relatively easy, and doing something truly better is much more difficult. The opportunity is in doing something better, not superficially different, something that works on human nature roots and improve people’s lives.” Bureaucracy, obsession for order, efficiency and measurable goals, according to Slocum, play against creativity. While flexible coupling between improvisation and structure, stimulates it. Slocum will head the accelerated program for creative leaders, starting on Thursday 13th and organized by the Creative Circle.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image