David Rolfe from BBDO NY: There’s Nothing More Innovative Than An Idea Well Executed

Production evolution: The rise of recovery was the title of David Rolfe’s conference at the Cartagena Inspira festival, where he said that marketing challenges are exerting pressure on production and that optimized production is part of the solution. “Innovation has always forces against it, it never has been easy to put in place” said Rolfe, Production Director at BBDO NY. For Rolfe, big data is very important, but not more than a big idea. “There’s nothing more innovative than an idea well executed, is a constant quest. You have to innovate with a sense of purpose.” To adjust to the new challenges, production in agencies must leverage the opportunity of becoming more curators during the implementation process.