MERCADEO Versión en español

Daniel Salcedo from The Elevator: Branded Content Is Where We Could Increasingly Grow More

Liz Unamo| 15 de noviembre de 2016

Daniel Salcedo, fundador y productor ejecutivo de The Elevator

For Daniel Salcedo, Founder and Executive Producer at The Elevator, it is an increasingly greater challenge to find the way to embed brands in content, so they don’t become 100% a commercial. He says it is important “to really know if there is an interaction between the product and the content that is being created, or if it is should be made in a different way that allows distribution using the client’s channels.”In an interview with PRODU, he mentioned that the formats they work with have been branded content and editorial. For example, for Vevo they have covered both formats. The first, together with Toyota, with I Meet. “We produce episodes for each market: Hispanic, Afro-American and general, and through Vevo we distribut that content in the series I Meet, in which fans meet the members of their favorite bands.”In the editiorial format, they did the second season of the project Room Service by Vevo, in which 15 live band presentations were recorded during the Latin Alternative Music Conference. “There are two types of videos we produce in the digital area: branded content, where brands are part of the content; and editorial, where you invest in content in order to find opportunities to monetize.” There are lots of paths that are being explored, he says. “Branded content is where we could increasingly grow more, if we learn to work together with brands in such a way that things seem organic in the content, not intrusive.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.