MERCADEO Versión en español

Daniel Marcet from FIAP: The number of pieces registered in the festival increased 10% this year

Cristian Vergara| 21 de abril de 2015

En el evento habrá oportunidades de networking , según cuenta Daniel Marcet

With a 10% growth in the number of pieces enrolled and the presence of important leaders in the advertising communications industry of Ibero America and the Hispanic market in the US, the 2015 edition of the Ibero American Advertising Festival (FIAP) starts now.Daniel Marcet, the festival CEO, confirmed to PRODU that this year 3456 pieces were enrolled in the Festival. “Expectations are very good, since there is great interest in contents and in parties and shows that the festival offers this year”, he highlighted.The event also offers networking opportunities and with interactive participation, and, as he explained, in the auditorium it will be possible to see how the juries vote for La Copa de Iberoamérica and the audience as a whole will have a vote on the prizing. The entire festival will be broadcast on video through Terra.As for the creative level of the region, Marcet highlighted that Ibero America is one of the most creative regions in the world. “The great challenge that agencies have nowadays is adapting to the paradigm change that is taking place in communications, due to the creation of new media and social media” .He added that the challenge was to communicate the way the objective audience does, “trying to surprise it with a low guard, and trying to offer it the possibility of decoding the message according to its reality”.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (14)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.