MERCADEO

Daniel Azancot of In & Out Productions: I enjoy working hand-in-hand with the creative team to maximize the spot idea

Manuela Walfenzao| 14 de octubre de 2015

In & Out Productions’ director, Daniel Azancot worked with the Hispanic agency Orci in the last {Honda & Acura;www.produ.com/publicidad/videos/index.html?Noti=10050} ad to promote the RDX 2016. The spot was such a success in the Hispanic market that it went to the US general market. “I believe these things happen when there is a great connection between all of those involved in the project” he said to PRODU. This was the first spot filmed by Anzacot with Orcí and Honda. “We all were aware of the challenge and things flowed naturally” he said. “Juan José Quintana was very clear about what he wanted and in that way conveyed it to me. Working with him is a real a pleasure. The whole team got fully involved, including our client Gina Jorge, Multicultural Marketing director at Honda.” Azancot said that his second experience with Orci –filming the launch of the new Honda Pilot- was also gratifying. “Allan Pérez and Juan José Quintana are committed to improve Hispanic market creativity and that’s why I’m sure that they’re going to do very well.” Even though he has been filming many cars’ ads, he doesn’t like labels because it limits him as a director. “I enjoy telling stories, coaching actors, following the best staging for each project and working hand-in-hand with the creative team in order to maximize the spot idea.”

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image