MERCADEO Versión en español
Dania Santana of the Familia Cool blog at Hispanicize: Every blogger is different so it doesnt matter if the product is the same
11 de abril de 2013
Dania Santana del blog Familia Cool en Hispanicize: Cada bloguero es diferente y no importa si el producto es el mismo
Bloggers have enjoyed a starring role at Hispanicize 2013. From the viewpoints of communications and marketing strategy, blogs play a key role in positioning a brand since they are vital to segmenting the cybernaut market.The event offered a number of sessions that studied Hispanic trends, in which bloggers answered all the big questions about this trend, which for each blogger started out as a hobby and today has become an essential tool for marketers to contact the consumer directly and quickly. Bloggers are generally very demanding with brands and very jealous of their work, and not fulfilling an agreement with them can mean their effect on the consumer can turn sour. A clear two-way communication and mutual understanding with a blogger is highly recommended.The blogger should never be treated like the spokesperson of the brand a more personal relationship has to be cultivated. Every blogger is different so it doesnt matter if the product is the same, because everyone has a different view of it. The way that each blogger expresses his opinion changes, because he or she is speaking from personal experience, said Dania Santana, writer of the blog La Familia Cool.Blogs create opportunities to connect the brand with the consumer and create alliances with the fastest growing online group, Santana said.
