La campaña de branding está basada en las capacidades y fuerzas de Medios
The Hispanic agency released its awarded new branding campaign sustained on the abilities and strengths of its Media team. d expósito & Partners launched its message under the banner Pasión ilimitada (Unlimited Passion), a signature for a team that exudes dedication for what they do for their clients, community and audience. The new proposal explains how they focus on Media and what makes them stand out, and shows certain keys regarding what they call Total relevance, instead of the controversial topic of total market. The agency was recently awarded for second year in a row with several acknowledgments in the Media Planning Excellence Award, that took place during the AHAAA’s twentieth annual conference. d expósito & Partners was presented with the Excellence Award in five categories for their clients AARP and McDonald’s. The agency won The great plan, the best award, acknowledging the AARP media’s plan for the Hispanic market. Together with the best award of the competition, AARP also won the del Best plan/branded entertainment and Content.