MERCADEO Versión en español
Curro Chozas of Grupo Gallegos: Media multiplicity is one of the challenges we face with consumers
20 de junio de 2016
Chozas: La creatividad es buscarse la vida para solucionar un problema de manera inesperada
For Curro Chozas, Creative & Innovation Director at Grupo Gallegos we must promote things that are relevant for consumers with a good story. Talking to PRODU he explained that “media multiplicity and its capacity to skip our messages with ad blockers” are some of the challenges agencies face with consumers. Regarding the Cannes Lions Festival campaign, he considers that creativity means “making a living to solve a problem in an unexpected way” and if he could give something to it would be a dinner for two -in the now closed- restaurant El Bulli of the chef Ferran Adriá.”
