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Crispin Porter+Bogusky Brasil help idea men in a campaign for the Wave Festival 2015
Cristian Vergara| 9 de marzo de 2015
Fernando Vega Olmos en la campaña
Crispin Porter+Bogusky Brasil help idea men in a campaign for the Wave Festival 2015The agency Crispin Porter + Bogusky Brasil has joined Chuck Porter, global president of CP + B, Fabio Fernandes, president and director of Creación de F/Nazca S&S, and Fernando Vega Olmos, founder of the innovation consulting Picnic to help idea men who still have doubts about the potential of their ideas.With the concept Rigurosamente Filtrado, the Wave Festival 2015 campaign, innovated in its format: A series of three ads placed in print media reveals direct phone numbers of these three great men of industry.The advertising guys, as they are called Porter, Fernandez and Vega Olmos, through a new trend, invite professionals to submit proposals via Whatsapp with the hashtag #Doihaveachance, so their idea is evaluated.In response, they receive a like, which can be shared on social networks. Obviously, they also will be free to make a dislike. In that case, the idea man can participate with their piece in the festival and prove them wrong, as suggested by the ads.These gentlemen will show their good humor, expressing surprise, happiness and dissatisfaction with the content received.The eighth edition of Wave Festival will be held on April 15th and 16th in Rio de Janeiro. There is opportunity to register until April 1st.To try your luck write to Chuck Porter: T + 1-720-443-9758. More information available here Wave Festival 2015.
