MERCADEO Versión en español

Cortez Brothers presents Nissan’s new spot for the Olympics

webmaster| 25 de julio de 2016

Usain Bolt en la campaña de Nissan

The production company, Cortez Brothers, is proud to announce that one of its Directors, Mariana was in charge of directing Nissan’s latest campaign for the 2016 Rio Olympic Games. The piece is titled Fire vs. Bolt and stars Usain Bolt, the Olympic runner who has won six gold medals. A few days before the start of the Olympic Games, Nissan Brazil launched this campaign in which Bolt has an opponent he has never seen before: fire. A sort of mini documentary filmed in his native Jamaica, depicts Bolt’s expectations for being increasingly faster. In a fictitious “fire research” lab he appears competing with a blazing road. Throughout the video, the athlete drives his Nissan GT-R. The project was launched on social networks with several short versions of the film graphs made with 19,000 lit matches to emphasize the drama of the competition with fire. Additional behind camera material has been spread, boosted by the Olympic games and a big investment in social media made by Nissan Brazil.The Director of the commercial has wide experience and acknowledgement in the industry. In 2015 she was awarded in Cannes for her work for Rolling Stone and her client portfolio includes Fiat, Sky, Natura, Samsung, Gatorade and Nissan. Another of her most recent works is a commercial for Gatorade that also stars Bolt, but narrates his evolution from birth to current times.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.