MERCADEO Versión en español
Corona has Indigenous sportscasters broadcast Mexican soccer matches
Liz Unamo| 10 de mayo de 2022
Narradores Indigenas de Corona por We Believers
Corona, as the official sponsor of the Mexico soccer team, showed the continuing existence and use of Indigenous languages in its selection of a group of sportscasters who speak Mayan, Nahuatl, Zapotec, Chatino, Ayuuk and Mixtec among the 16 Indigenous languages spoken in Aztec territory. The Indigenous sportscasters campaign by We Believers reveals the efforts made by the brand in a casting based on the advice of professional announcers The debut of the Indigenous speakers took place during the Mexico/United States match, where the Mexican team classified for the 2022 World Cup in Qatar.See the campaign
Diario de Hoy
Noticias relacionadas (5)
4 de mayo de 2022
29 de abril de 2022
Gustavo Lauría de We Believers destaca como jurado en Cannes Lions
23 de febrero de 2022
Cannes Lions honrará a AB InBev como Creative Marketer del año