César Sabroso de A+E Networks Latin America
The Coors Light Chill Train is officially here and heading to this year’s Big Game to bring ‘chill’ to everyone, everywhere. In 2005, Coors Light’s iconic train made its debut, bringing chill across North America. Now, after 12 long years away, it’s making its triumphant return – traveling straight from the Rockies to spread good vibes and deliver Coors Light coast to coast.To celebrate the train’s return to the Big Game, Coors Light is giving fans the first-ever chance to book a seat on everyone’s favorite beer train. Through the magic of ice-cold CGI, passengers who book their seat will be virtually placed aboard the Coors Light Chill Train in a special, slo-mo version of Coors Light’s Big Game ad. Since passengers will officially be in an ad, they’ll get a contract, $500 in talent fees, and limited-edition commemorative swag.”We can’t wait to introduce the Coors Light Chill Train to the next generation of Coors Light drinkers, giving our fans a front row, or window seat, to the action,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “There’s no better stage than the Super Bowl to usher in the return of the most iconic beer train—the Coors Light Chill Train.”
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