El comercial, que fue dirigido por Nico Kasakoff, muestra a un joven en una fiesta que nunca termina
Saatchi & Saatchi Latam and Conill Saatchi & Saatchi launched the commercial Noche Infinita for the Argentinean gum brand Beldent by Mondelèz. The spot, directed by Nico Kasakoff, from the production company Nunchaku, takes place one morning after a party at a disco.The video takes consumers to the sensations of the “morning after” and travels through shots of broken chairs, dirty floors, broken windows, and the whole picture of ruins stops after a young guy enters a disco and the place goes back to a state of infinite party.In his long career, Kasakoff has directed spots for brands such as Renault, Coca-Cola, Diesel, Telefónica, Nestlé, Kraft, Fox Sports, MTV, Mars, Burger King, Energizer, Pizza Hut, Comcast, Cheerios, Powerade and Walmart, among others. The director creates fun pieces that capture his audience.