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Conill and Toyota celebrate bronze Effie Award
Manuela Walfenzao| 3 de junio de 2016
El equipo de Conill recibió el premio Effie
Conill and its long-time client, Toyota, earned a Bronze Effie award in the Hispanic category for the Más que un auto brand loyalty campaign. It was the sole winner in its category. The honor was presented at the 2016 North American Effie Awards Gala, held in New York City.”We are so proud of the results of our emotive campaign and the fun stories weve seen from consumers who have shown true love for their Toyotas” said Conill’s President Carlos Martínez. “This honor represents a true team effort from everyone at our agency for our incredible partners at Toyota.”Toyotas Más que un auto campaign enables Latino owners to immortalize their car-love connection by ordering a personalized vehicle badge and sharing the story behind their cars nickname. To date, the campaign has delivered over 150,000 badges to consumers and it’s the most awarded Hispanic initiative in the history of Toyota and Conill. The next phase of the effort is now underway and will feature the most interesting consumer stories in a collectors item book, which will be available later this year.An annual program, the North American Effie Awards honor the most effective marketing efforts of the year that represent cases that demonstrate effectiveness in solving a marketing challenge connected with the target audience and successful results.
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