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comScore Launches Activation Solution Suite
Liz Unamo| 27 de septiembre de 2017
Naresh Rekhi de Comscore: MyMetrix Explore ayuda a analizar más eficientemente las métricas que importan
comScore announced the launch of Activation, a new product suite that helps advertisers, agencies and media companies efficiently reach the right audiences at the right time while ensuring ad delivery in relevant and brand safe content. “The media industry is moving in the direction of advanced audience segmentation and more intelligent, quality campaign delivery” said Dan Hess, Executive Vice President of Products at comScore. “comScore Activation provides our clients with a number of ways to find and activate their most valuable audience segments based on consumers’ behaviors across all platforms as well as to ensure ads will be delivered in quality, brand safe environments. This allows them to extract greater value out of the advertising ecosystem and drive stronger ROI.”With this solution, advertisers are executing TV retargeting campaigns by segmenting audiences based on TV campaign exposure to strategically extend reach to unexposed audiences online.
