MERCADEO Versión en español
Companies do not invest enough in mobile advertising despite popularity of the platform
Patricia Molina| 12 de enero de 2015
Lately, it is common to hear that mobile platforms are gradually gaining consumers; it is increasingly common to use smartphones and activities done with them in the daily routine of people.The contemporary audience is increasingly multiscreen and multichannel, but nevertheless, according to the latest Fortune list companies have not tried mobile advertising. Furthermore, according to the latest data provided by eMarketer, mobile advertising in 2014 generated about $32 billion, and predictions this year expected to grow to 34%.As if that were not enough, a Forrester study indicates that mobile advertising represents only 5% of the total budget of brand advertising, and no major changes or significant increases in budgets are made comparing year to year.In a mobile advertising market composed mainly of application developers and not by brands, popularly known as app-install ads are dominating almost every mobile advertising tools, which have become the main engine of growth in recent years. If this dynamic does not change, it could drastically shrink the profits generated by this industry.In the competitive race, only the companies adopting new trends and taking the mobile as a useful tool with great potential will reach the head and lead the market.
Diario de Hoy
Noticias relacionadas (3)
18 de diciembre de 2014
Teléfonos inteligentes todavía no suplantan las computadoras de mesa o portátiles tradicionales
15 de diciembre de 2014
Se pronostica que consumidores de smartphones llegarán a dos billones para el 2016
9 de enero de 2015
Usuarios jóvenes impulsarán el uso de Instagram durante el 2015