MERCADEO

Commitment to the environment is the Toyota way of life

31 de mayo de 2013

Jon Secada: me uno a Toyota para promover un estilo de vida más consciente

A new Toyota program provides the means to raise environmental awareness among the Hispanic community in the United States. The campaign is being developed with the aid of such influential Hispanic personalities as Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco. The Hispanic community will be able to follow on Twitter and Facebook the lives of these personalities and their adventures in the Toyota Prius, as the celebs promote a way of life that is friendlier to the environment. The campaign kicked off May 14 in Los Angeles and on May 23 in Miami.”Partnering with Toyota was a natural fit because the company’s commitment to environment echoes my own personal beliefs” says Secada. “I’m excited to join the brand in encouraging the Hispanic community to continue to embrace a greener lifestyle”.The program will include the Toyota Prius family of vehicles and its innovative hybrid technology. Over the past 10 years, Prius owners in the U.S. could have saved enough fuel to drive around the world approximately 2,065,748 times, due in part to its estimated 50 miles per gallon.David Chung, national manager of targeted advertising and strategy for Toyota, says “the Prius is Toyota’s most nature-inspired model and is the ideal vehicle for this campaign. All participants were selected based on their level of environmental awareness and their role in the community. Each and every one of them is without a doubt, a perfect fit for the campaign”.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image