MERCADEO Versión en español
Coca-Cola Signs Its First Virtual Athlete
Manuela Walfenzao| 22 de septiembre de 2017
Alex Hunter es el jugador virtual representado por Coca-Cola en FIFA 2018
In an effort to push the Coca-Cola Zero brand, Coca-Cola has signed a deal with Electronic Arts for its fictional character, Alex Hunter, protagonist in The Journey, a story mode introduced in FIFA 17 that returns this year. This deal is the first of its kind for the beverage company with a virtual athlete. “This is an exciting brand innovation. Signing Alex Hunter puts Coca-Cola at the intersection of gaming and brand marketing within the most popular franchise sports game in the world” said Matt Wolf, VP of Entertainment, ventures and strategic alliances at The Coca-Cola Company. This move includes the release of Coca-Cola’s first ever in-game advertising spot in the forthcoming FIFA 18. The spot features Hunter interacting with a teenager fan, and it’s based on Coke’s iconic Mean Joe Greene ad, with some twists: instead of tossing the kid a jersey, Hunter takes a selfie with him. The ad spot will also be shared on social and be shown on out of home sites, including on the brand’s new 3D robotic sign in New York’s Times Square. The collaboration between Coca-Cola and the game’s publisher, EA Sports, will extend to special packaging and retail partnerships. Plenty of brands have been integrated into video games. Alex Hunter has even had an endorsement deal before; last year, he ‘signed a deal’ with Adidas.
Diario de Hoy
Noticias relacionadas (7)
21 de septiembre de 2017
Carolina Arenas de Audio Network: Cartagena Inspira es una gran plataforma
19 de septiembre de 2017
Marcos de Quinto: Latinoamérica es un mercado apasionante, en crecimiento y convulso
11 de septiembre de 2017
Muestran la historia de la publicidad hispana a través de la cantante Selena
10 de septiembre de 2017
El evento principal de Sustainable Brands se realizará el 21 de septiembre
22 de agosto de 2017
Pedro Germán López de Hello Black: En branding la tendencia será regresar al origen
