MERCADEO Versión en español
Coca-Cola renews alliance with the Hispanic Scholarship Fund
Manuela Walfenzao| 8 de enero de 2016
Fidel Vargas, presidente y CEO del Hispanic Scholarship Fund
Coca-Cola announced a donation of US$150,000 to the Hispanic Scholarship Fund (HSF), the U.S.s largest non-profit organization supporting Hispanic American higher education. In an effort to empower Latino students and their families, Coca-Cola said its honored to continue this 35-year partnership with HSF. “Coca-Cola celebrates educational achievements and understands the importance Hispanic families place on education” said Juan Pablo Gonzalez, Senior Brand Manager at Coca-Cola. “Although college enrollment for Hispanics has had a tremendous increase over the last decade, this population lags behind other groups on college graduation. We want to help Latinos achieve their educational goals and become leaders.” Coca-Cola For The Dream scholarships are awarded to qualifying students who are pursuing college education. To participate in the program, students must apply between January 1st and March 30th, 2016 entering the programs official website. Thanks to a donation by Regal Cinema, an additional US$25,000 in scholarships will be awarded by HSF. “It is more important than ever for us to provide students and families with the resources they need to successfully complete a higher education” said Fidel A. Vargas, President and CEO, Hispanic Scholarship Fund. “Thanks to Coca-Cola, we will be able to increase this support. We are extremely proud of this partnership and their continued commitment.”
Diario de Hoy
Noticias relacionadas (5)
25 de noviembre de 2015
Coca-Cola concentra su espíritu navideño con el relanzamiento de la campaña Make someone happy
17 de noviembre de 2015
DDB Worldwide apunta a Wendy Clark de Coca-Cola como CEO de la agencia en Norteamérica
6 de octubre de 2015
Coca-Cola y McDonald’s piden la renuncia del presidente de la FIFA