MERCADEO Versión en español
Coca-Cola launches personalized bottles to celebrate music
Manuela Walfenzao| 1 de abril de 2016
Las nuevas botellas de Coca-Cola traen letras de reconocidas canciones
Coca-Cola kicked off a new version of its campaign Share a Coke, encouraging music lovers to scan lyrics on specially marked bottles via the Shazam app to create videos and share them on social media. This campaign is completely focused on mobile devices and young people. With a comprehensive interactive approach, they expect to connect with younger audiences. The company is betting on the universal passion that music provoques and millennials’ connection with media in general. This marketing effort is aimed to connect with fans in a more innovative way. Thanks to the alliance with the app Shazam, they will enter new spaces in the digital world.The aim of the campaign is to celebrate a mood, feeling, moment or memory with the help of its products nationwide. At the end of April, the bottles with popular lyrics will be available in the Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. The company chose songs that will strike an emotional chord among consumers in order to celebrate life.Aside from this initiative, starting April 18, consumers will be able to visit {Share a Coke;https://buy.shareacoke.com} to personalize their own Coke bottles. In the microsite they will offer a range of lyrics to place on their cans and a gallery of different images people can share on social media. The artists whose lyrics are available include Queen and Taylor Swift.
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