MERCADEO Versión en español
Coca-Cola launches an interactive film to celebrate Mother’s Day
Manuela Walfenzao| 8 de mayo de 2015
Así comienza el film de Coca-Cola para celebrar el día de la madre
Coca-Cola created a very touching interactive video that depicts maternity from different perspectives. It is titled Inseparable and the goal with this video is to celebrate Mother’s Day aiming particularly at the Hispanic community in the US. The campaign was conceived by the agency David, USA, and is available in English and in Spanish.The video explores the bond between mother and her child, by going on a journey since the mother is carrying her baby until she reaches her grandson’s infancy. What makes the campaign special is that users can change viewpoints from the mother’s to the daughter’s and see things through each character. During the video, Coca-Cola bottles appear in different family situations.The commercial is online on a {microsite;https://inseparable.coca-cola.com}. Once users in the US and Puerto Rico see the video, Coca-Cola’s invitation to make a free three-minute call to their mom anywhere in the world appears.
