MERCADEO Versión en español
Coca-Cola Company presents Fairlife, its new dairy product
Patricia Molina| 2 de diciembre de 2014
Fairlife de Coca-Cola ya se está comercializando en algunas tiendas de EE UU
Times have changed, and the world seems to be looking for good health and welfare, rejecting artificial sweeteners and foods with high sugar content.Faced with declining sales of sodas in diet sodas, brands have decided to establish new strategies. That is why Coca-Cola has taken action on the matter, to satisfy customers according to their needs and tastes. For this reason, the brand has decided to enter the market for milk.Next month, Coca-Cola launched its new high-quality dairy products in stores throughout the US. Fairlife costs double than regular milk, but this new advertising and ostentatious campaign promises to be much healthier.At a conference of Morgan Stanley Consumer, Sandy Douglas, president of Coca-Cola North America, explained that Fairlife is made with milk from farm which undergoes a filtration patented process “that allows you to increase the protein by 50%, with 30% less sugar and lactose free “. Douglas also said they are confident that the product is a highly lucrative move for the company.
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