SprintMarjeterOfTheYear
The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that Sprint is the winner of the 2018 CMC Marketer of the Year Award. Sprint joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, State Farm, Toyota, and Walmart. Alberto Lorente, Multicultural Marketing Director for Sprint, will accept the award and discuss the wireless carrier’s commitment to the Hispanic and multicultural market at CMC’s 2018 Annual Conference. The session will take place on Wednesday, June 6 at 9:00 a.m. at the Loews Hollywood Hotel in Los Angeles.”On behalf of Sprint, it’s an honor to be recognized by the Culture Marketing Council as Marketer of the Year” said Lorente. “At Sprint, we are on a mission to deepen consumer connections through relevant messaging and innovative activations that highlight Sprint services, products and value.””Sprint has gone beyond marketing to demonstrate its commitment to the Hispanic community and supported key causes to help the community in times of need, and that’s why they are our 2018 Marketer of the Year” said CMC Executive Director Horacio Gavilan.
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