MERCADEO Versión en español
Clorox begins a creative review after 20 years with DDB
Manuela Walfenzao| 8 de diciembre de 2015
DDB San Francisco ha sido la agencia responsable de la cuenta de Clorox y todas sus marcas desde 1996
The brand Clorox launched its first creative review in almost two decades. DDB San Francisco has been the firm responsible for this account since 1996. The agency is risking the loss of a brand that includes multiple products that span from Glad to Liquid Plumr. The review is in the initial stage. DDB San Francisco opened its doors nearly 20 years ago when the Clorox business was valued in US$71 million. At the time they won over the account against Foote, Cone & Belding, who had led the brand’s marketing for more than 70 years. The agency has created a variety of works for Clorox’s different product lines. Its most relevant piece in recent years was the campaign Bleachable Moments and in 2013, an erotic campaign for Liquid Plumr. In 2014 they made an effort to improve their presence in the market, with a surprise appearance in New York Fashion Week 2014. In addition to DDB, Clorox currently retains Omnicom’s Critical Mass and WPP’s AKQA in the digital area and Baldwin& of North Carolina handles Burts Bees, a brand Clorox acquired in 2007. The company did not specify if they intend to use the review as a mechanism to consolidate the creative relation with a unique agency.
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