MERCADEO Versión en español
Cisneros Media Distribution launches its first bilingual branding campaign
21 de enero de 2015
Cisneros Media Distribution (CMD) announced the launch of its first bilingual branding campaign: #tuhistoriaaquí / #yourstoryhere. It invites the public and industry colleagues identified with the legendary stories that everyone has come to know.”The campaign was created based on over 50 years of company experience in creating stories where the main star is the content itself,” Marcello Coltro said, VP Distribution content of Cisneros Media.Launched under NATPE 2015, the first phase of the campaign will consist of a series of ads placed in major trade magazines and social networks. The second phase will begin in the second quarter, and will invite the public to share their own stories through a digital channel on the website, where industry professionals can present their ideas and have the opportunity to become co-producers with Cisneros Studios.”By creating the #tuhistoriaaqui platform, we are able to channel these ideas formally and select the most important for us to provide a platform for new talent and provide an opportunity for authors to be co-producers” Coltro said.The web site of {CMD;CisnerosMediaDist.com}, will include a dedicated area to present stories, concepts and formats.”We are very excited about the opportunity to get closer to our customers and industry colleagues and to collaborate and generate new ideas and businesses that entertain and attract audiences around the world,” Coltro added.
