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Ciro Sarmiento From Dieste: Lions Are An Excellent Way To Measure Ideas
Liz Unamo| 20 de junio de 2017
La agencia se alzó con bronce en Cyber Lions por Libeits
The campaign Libaits for The Wild Detectives made by Dieste received a bronze Lion in Cyber, on the second day of the festival. The agency already has two Lions for the same initiative: The first was bronze in PR. “Winning Lions is an excellent way to measure ideas and how we stand up to competitors in the ad industry” stated Ciro Sarmiento, CCO at Dieste. The agency is positioned in the third place in the most awarded Hispanic agencies since the beginning of the festival. “The Hispanic market is changing and we can see the strength of ideas and not just one agency, but several. This speaks a great deal about the talent that exists and what we are bringing, and that diversity of personalities has contributed to agencies such as Dieste, Conill, ALMA, We Believers, that are marking trends not only in the market, but outside, too” he pointed out.He feels that ideas must be awarded, regardless of the size of the brand. “When we talk about marketing, small brands are the ones that take the biggest risks, while big ones take longer in the process.”
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