MERCADEO Versión en español
Círculo Creativo USA and Not Normal celebrate creativity while headed for Cannes 2023
Liz Unamo| 5 de junio de 2023
Daniel Marcet, Virgilio Flores, Tony Waissman y Luciano D Amelio de Círculo Creativo USA y NOT NORMAL
More than 10 Hispanic marketing agencies from the U.S. accepted the invitation issued jointly in Miami by the Circulo Creativo USA and Not Normal to celebrate the best work by Hispanic agencies on their way to the 2023 Cannes Festival. On a ship that sailed from Biscayne Bay in an atmosphere of festivity and unity, agencies, brands and individuals of the industry enjoyed the experience. Before Cannes Sunset, an event that according to the words of Virgilio Floes, president of the Circulo Creativo and creative director of alma, it will soon be repeated in the city of Dallas, Texas.. “When I assumed this responsibility, I set myself the goal of having more meeting points, to get closer and closer as a community – and we’ve achieved it. This is our ninth event. We’ve included many people who bit by bit have joined this project. I’m also pleased to see that brands are joining too, brands like TikTok and Wells Fargo, which today are supporting us as sponsors,” Flores told PRODU.For his part, Jose Luis Cabrujas, partner and executive producer at Not Normal, also took advantage of the occasion to note the results of the meeting. “We’re proud to be able to contribute to this consolidation of our creative community. We’re more than pleased by the attendance and opening of the Circulo, with whom for the second year we organize this event., which many call the industry’s event of the year, along with the support of our sponsors and allies and with PRODU as our media partner,” he said..Cabrujas noted the double motivation of Not Normal in this edition of Cannes, upon making his debut in the festival this year. “For the first time we enter the competition with a piece we produced for our friends at alma DDB, with which we hope to take home a Lion. Last year we set a record as a market for entries submitted and prizes won. This year we don’t expect anything less from the Hispanic industry of the United States.” Among the outstanding submissions were works by such agencies as alma DDB, David, Republica Havas, Dieste, GUT, Zubi, the community, and Archer Troy, among others. Furthermore, there will be the presence of brands sponsoring the event like Wells Fargo, Plus Music, Castingland, Flow Studio and the TikTok platform, the latter represented by Jose De Unbelarea, creative strategist of TikTok, who shared certain insights to create successful cases “It’s a pleasure for us to be able to sponsor and support creativity, because in TikTok that’s our goal. That our people be creative and that the brands and agencies strengthen their creativity by working together, creating campaigns that can be simple but based on a deep concept, and that finally they can all be so strengthened they can transform a moment into a movement,” said De Uribelarrea. As for his view of the relation between Hispanic agencies and the TikTok management, he noted that “Hispanic agencies are in a very important moment of transition, when TV commercials are no longer such a dominating feature but rather they have to inspire the social platforms and networks. In the end, agencies are the ones that have to promote, motivate and stimulate people to be creative, and they have the power and they’re doing well turning back to multiplatform in order to take a brand concept into the community so it becomes its voice.” Among the guests was Daniel Marcet, president of FIAP, who spoke of the fine get-together of Not Normal and the Circulo Creativo. “Today we see union and companionship across the entire community.” As for the pieces exhibited, and the prediction of the participation of the Hispanic market at Cannes, Marcel added, “For what I’ve been seeing in terms of works by Latino agencies, I believe they’ll have a good performance at Cannes. May that be the case, because the fact is they deserve it. I believe they’re adapting very well to the new world, the new codes, the new technologies, and to everything in this time of so much innovation that we’re living through.” Finally, Tony Waissmann, CCO of Republica Havas, who also acted as co-host of the evening together with Luciano D’Amelio, creative VP of Ogilvy, spoke of his satisfaction upon seeing the industry share and celebrate like just one team. “Our theme as an industry is “let’s get on the boat,” and that’s what it’s all about. “’Let’s get on’ and share good work and hope that it all goes well for all of us. I’m very pleased withal the agencies that showed up here, all their works are incredible, may all go well for us as a market above all. It’s a nice excuse to get together, share our work, and truth to tell, in an industry where egotism sometimes prevails, it’s very good to see us as a team and work together as an industry, more than as individual agencies,” he added. See photo gallery
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