MERCADEO Versión en español
Círculo Creativo announces for October U.S. Hispanic Idea Awards
25 de febrero de 2016
The U.S. Círculo Creativo announced that the U.S. Hispanic Idea Awards will take place on October 12 and that Philip Thomas, CEO of the Cannes Lions will be among the main speakers during the Creative Talks. The new date will allow more attendance of advertising agencies and production houses. “With the constant evolution of our industry it was important to include the best work from the U.S. Hispanic agencies” said Luis Miguel Messianu, Chairman of the Circulo and ALMA. He added that “clearly there is a gap” between April and June which is when the best campaigns and cases are sent to the Cannes Festival. “By moving the event, we will have a better representation, which is consistent with Circulo’s core mission to elevate the standards of our creative output” stated Messianu. Gustavo Lauría, President of the Circulo and We Believers’ Founder added that for this edition they will have more female juries and that the President will be a woman. “For the first time we are opening the doors to the most representative production houses for them to judge the Craft category” Lauria said. The U.S. Hispanic Idea Awards recognizes the best pieces of the year generated by Hispanic or general market agencies targeting Hispanic consumers. The event will be produced and presented by the Círculo Creativo. For more information about the submissions and eligibility, go to {U.S. Hispanic Idea Awards;www.ushideaawards.com}
