MERCADEO Versión en español
CIEN+ Taps into Dentsu’s Ivan Sanchez as Chief Growth and Planning Officer
Liz Unamo| 26 de septiembre de 2022
Iván Sánchez de +CIEN
CIEN+, an award-winning marketing firm specialized in Cultural Intelligence® solutions, expands its executive leadership team with the addition of Ivan Sanchez as Chief Growth and Planning Officer. In this role, Sanchez will oversee the firm’s global growth roadmap, to continue to leverage CIEN+’s unique proprietary capabilities in A.I. powered-insights, strategic planning and inclusive creative services. “Ivan joins us at a time in which responding to rapid change and cultural shifts with agility and empathy is critical for organizations and brands to achieve their full business and creative potential,” says Lili Gil Valletta, Co-Founder and CEO of CIEN+. “Ivan brings both the experience of a seasoned industry veteran with the innovation and cultural vision of an entrepreneur and founder, which will help us accelerate our offerings and impact in the market” concludes Gil Valletta.Before joining CIEN+, Sanchez served as Chief Strategy Officer at Dentsu International and held various positions at BBDO, GlobalHue, and co-founded and sold the agency Talk- Word of Mouth, a pioneering firm focused on influencer marketing for the Latin American region. In his tenure, Sanchez has impacted the marketing strategies of iconic brands such as Pepsico, General Motors, Verizon Wireless, Pernod Ricard, Microsoft, Diageo, and The Coca Cola Company among others. His work has been honored with Effies, Cannes Lions, and other global awards. “Data and culture are two key assets I will leverage in my role to help our clients achieve strong consumer understanding, business growth, and social good to impact businesses and communities positively,” said Sanchez, “I’m thrilled to join CIEN+ and be part of an amazing team that brings culture to the forefront of today’s marketing.”
