MERCADEO Versión en español

Christian Martínez of Facebook: Multicultural audiences are great digital content consumers over their smartphones

10 de noviembre de 2015

Multicultural audiences are organically mobile, according to Christian Martínez, Facebook’s Head of U.S. Multicultural. He points out that this segment has had these devices most of their lives. “79% have their mobile phones with them at least two hours a day. This is due to three reasons: preference because of their age, cost and effectiveness of these devices. Currently the cellphone is the media in which consumers invest most of their time, followed by digital media, TV and radio.”For Martínez, traditional media will continue to have impact. “I believe in the power of TV, traditional media will prevail for many years, only difference is that mobile will have more engagement. The art will be combining and complementing other media for an effective strategy, and that will depend largely on the brand.”In the Hispanic market the use of mobile phones combined with tablets reaches 74%. While 81% of Facebook’s purchase transactions come from millennials, mothers and multicultural audiences. He highlighted that according to studies ordered by Facebook, Hispanics and Asians prefer watching videos in English.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (11)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.