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Chick-Fil-A Taps Gallegos United to Target Hispanics
Liz Unamo| 4 de mayo de 2017
La marca busca profundizar la relación con hogares hispanos
Gallegos United has been added to Chick-Fil-A’s agency lineup as the brand seeks to boost its engagement with Hispanic consumers. The shop will roll out the chain’s first Spanish-language advertising this year.Gallegos will work alongside Chick-Fil-A’s other shops, including McCann and Starcom, with the first Spanish-language ads to start running later this year.Chick-Fil-A spent $66.71 million on advertising during 2016, down from $76.2 million in 2015, according to Kantar Media.
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