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Chevrolet Aligns Its Social Media Business With Commonwealth/McCann, Casanova and Weber Shandwick
Manuela Walfenzao| 20 de febrero de 2017
Campaña de Chevrolet
Chevrolet shifted the social media portion of its U.S. marketing business from Omnicom PR firm FleishmanHillard to IPG agencies Commonwealth/McCann, Weber Shandwick and Casanova/McCann. With this effort, Chevrolet – division of General Motors Company- want to better benefit from its agency resources, the three agencies will work together to leverage content across all of the social channels. These IPG agencies have been working already with the vehicle manufacturer. Since 2012, Commonwealth has been Chevy’s global creative lead, and McCann took over the operation approximately four years ago, but has never managed the client’s social media presence. The business will be led by teams embedded within Commonwealth and Weber Shandwick offices in Detroit. FleishmanHillard worked on the social side of Chevy brand campaigns like 2014’s #TechnologyAndStuff, which won bronze, silver and gold Lions at Cannes in the media, rapid response and crisis categories. The company will remain PR agency of record for GM corporate communications, and that relationship will not change. This move amounts to a significant win for IPG as General Motors is the biggest auto advertiser in the U.S., spending more than $3.5 billion across its various brands in 2015.
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