MERCADEO Versión en español
Charles Neugebauer of Wing: The market recognizes our creativity and effectiveness
16 de noviembre de 2012
Neugebauer: Este ha sido un año muy productivo en el área de nuevos negocios para Wing
Charles Neugebauer, VP/director of account management of Wing in New York, conversed with PRODU about the agencys growth in 2012 and the importance of the Latino Influence Project for the development of new business. This has been a very productive year in the area of new business for Wing weve grown and strengthened our team in categories that are important for our current and potential clients. The market recognizes our creativity and effectiveness, and were really happy to be working with new, big-name clients like Radio Shack, Red Lobster and AARP, among others that allow us to create really effective campaigns with high visibility in the market, Neugebauer said.The executive said that 2012 has witnessed a 50 percent growth in billings over 2011. That makes us one of the fastest-growing agencies in the Hispanic market this year. So well be happy to keep on growing that way in 2013, he said.Neugebauer noted that the agency is currently gaining an even greater in-depth knowledge of the market and of the part that the Latino segment is playing in it. We know that Latinos have a lot of influence on the general market beyond their own culture. Its very important for brands to be up-to-date with the new market trends, he said.The Latino Influence Project helps the agency get closer to client needs and to win new business based on its understanding of the Hispanic segment.
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