This year marks the 13th anniversary of Miami-based La Fabrica USA headed by President and Executive Producer Cesar Ahumada, who spoke with PRODU about the place his production company currently occupies in the advertising industry serving the U.S. Hispanic market. We feel very proud of the work we have done over these 13 years, and if we celebrate it with so much enthusiasm and drive its because we know this will be a year of more challenges and successes thanks to a really solid roster of directors. So we expect to keep getting noticed the way we always have he said.For Ahumada, La Fabrica USA has directors with incredible careers like Claudio Prestia and Augusto Jimenez Zapiola, both with great experience in the Hispanic market. Our directors are admired by many creatives who want to work with them because they know theyre the kind of directors that will add another dimension to their scripts he said.On the roster have been a number of directors who have developed at La Fabrica over time, like Martin Romanella and Rafa Lopez Saubidet. The production company is also noteworthy for its long list of prestigious clients. Were very proud of the associations weve developed with many clients and agencies, some that go back more than 10 years with us. This philosophy allows us to undertake each project as part of a continuing commitment to the company or brand Ahumada said.
César Ahumada de La Fábrica Films: El negocio está más complicado que nunca