CES 2014: Millennials and the world of electronics

IPG Media Lab shared with PRODU the way the Millennial generation deals with electronics and other technological advances during the coverage of the Consumer Electronic Show, or CES 2014.The Millennials’ background sheet shows that narcissism and a solid sense that “this belongs to me” are aspects that characterize this group and have been a stumbling block that keeps them from easily relating to the rest of the U.S. population. It seems they only like entertaining themselves with their own games.The way they interact with their world represents for Millennials a new stage in their experimenting with life and consumer technology, above all at a time when they have a wider range of tools to construct, edit and obtain information than any previous generation.For brands, this is a moment to be as daring as the self-absorbed Millennial generation itself, to sneak into some vulnerable spot in their psyches to provide Millennials with significant experiences for their personal growth.Worth remembering are the key types of behavior that define them: they’re not rebels but reformers, they have grown up in a digital world so they can be given the opportunity to create brands and products in their own image. They are minimalists at heart, they want to get back to what is real despite the fact that all that seems to matter to them is the digital world.This has been the generation that has most completely adapted to the electronics technology from the very beginning of their lives.